Every marketing research is performed following a 28 step methodology, (28-step methodology) which is divided into three categories:

Consumer's habits and opinions; market segmentation; market potential; motivations.

2. The Product

Blind test; identified product test; new product concept test; packaging evaluation.

3. The Publicity

Pre-test publicity; post-test evaluation of campaigns; communication profile; knowledge, image and trademark loyalty; twenty-four hour recall.

4. The Distribution Channels

Distribution structure per channel; activities and opinions from distributors and dealers; in-shelf evaluation.

5. The Public Opinion

Detection and measurement of what people perceive, think, or do with relation to a specific subject, person, or product.

6. Other Areas

Sociological and socio-economic environments; socio-religious studies; specialized industrial surveying.

1. Qualitative Studies

To generate specific information to determine the reasons for the consumers behavior beyond the obvious answers to a series of questions.

Methodology
Group sessions and/or individual in-depth interviews led by marketing specialists trained in group management, using the most advanced techniques to detect and measure human behavior.

Sometimes it is necessary to search for the ultimate reasons that cause the consumer to accept or reject a certain product or service, which may be discovered and measured through in-depth interviews.

Methodology
A very careful selection of consumers is made in such a way that it is most representative of the market segment under study, without the pressure of statistical validity. They are interviewed by highly qualified professional personnel; in this way, very important additional information is obtained.